Manly Candles Followup - Idea is Now Baked

Photo: Josef F. Stuefer

Last July, I set forth a vision. I asked you to imagine with me a world where candles smelled, not of lavender or gardenia, but of pipe tobacco, leather and other more masculine scents.

I, as always, being full of hot air, did nothing about it. However, my post ended up being part of another man's journey to retain his manly identity while burning scented wax. He went beyond the half-baked idea that I put forth and actually started a business selling just this thing. The idea is now fully baked.

Brett Williams and associates are now selling Mandles, candles for men. In their own words:

All of our Mandles are hand produced by us to ensure that each candle isn't too damn girly. One rule of thumb: If a woman really, really likes the scent, we don't make it.

Their candles come in one color: white. They come in a metal tin that you can use to store manly stuff like bolts or ammunition when the candle is gone. And, they don't use frilly labels. Just smells in a can.